James L. Lippincott

Creative Director | Communications & Public Relations | Brand Management

Hello! Here’s some more about me...

A creative professional with the proven ability to design and manage diverse marketing and communications projects and production processes. Stellar communicator, expressing ideas clearly and concisely. Assures strict adherence to brand standards during the planning and implementation of public relations campaigns, events, marketing, and digital strategies across multiple touchpoints. Adept at heightening visibility of brands in targeted demographics. Drives awareness of various initiatives, events, and promotions resulting in revenue increase. An innovative problem-solver dedicated to combining established procedures and creative solutions to the benefit of teams, clients, business objectives, and goals.

SOME OF THE BRANDS I’VE WORKED WITH

BUSINESS PROFICIENCIES

ESSENTIAL SKILLS & ACHIEVEMENTS

• Leadership and Management. Flexibility to either provide straight-forward direction or persuasively influence while managing projects of various size, visibility, and impact. Supportive, collaborative with an emphasis on setting others up for success while mentoring and guiding teams. Provides structures and clearly defined systems and established programs to ensure consistent results. Created a series of compelling marketing campaigns to drive engagement with a highly niched demographic resulting in $1.5M in annual revenue and 30% in a single month.

• Accurate and Conscientious. Adept at deliberately working with precision, attention to detail, accuracy, and follow-through. Provides clear directions, guidelines, and thorough information to upstream and downstream stakeholders. Meticulous, skillful, dependable, and conscientious. Conceived and designed a completely modular, re-usable event space structure including design, fabrication, configuration, construction, and installation for the annual pre-Emmy awards fundraising for The Motion Picture Television Fund.

• Creative Problem-Solver. Steady, persistent, pleasant, and able to adapt to what comes and push forward. Strategic approach, anticipating obstacles and preparing for the unexpected. Cooperative and creative approach, able to re-prioritize and manage as necessary to ensure new projects are added with consideration of ongoing demands. Deployed innovative marketing and communication tactics to drive 400% increase in engagement while remaining budget neutral.

• Marketing Communication. Able to create a sense of connection to a common purpose for audiences of various demographics. Crafts content and marketing messages cohesive to brand identity and voice ensuring attention and engagement with outliers as well as superfans. Cultivated multi-tiered marketing campaign strategy to move constituents to deeper levels of investment and engagement in brand loyalty.

• Teamwork and Collaboration. Focuses on individual and team strengths to stimulate personal and group excellence. Communicates with concern, sincerity, and respectful tone during brainstorming sessions and development of creative projects from concept through execution and across all touchpoints. Led process to reconceive organization magazine from overall creative direction to structured content resulting in a more engaging product.

EDUCATION

RECOGNITION

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